In the warmth of her home, Fernanda gave birth to her first daughter, Maia. Surrounded by her husband Arturo, parents, two sisters, two doulas and two midwives; it was a 30-hour welcome party! (Watch video below!)
Fernanda respected her Cuarentena as much as she could, resting, breastfeeding & cuddling with baby Maia. After a few days, she just needed to get out of the apartment, but we really just ended up sitting on a coffee shop so new born Maia could breastfeed.
Fernanda was all for the “ Normalize breastfeeding in public” “Free the nipple” movements... until that first day out. A creepy older man sitting in the table beside us, turned his chair towards us to be able to stare at her. My mom immediately, open her eyes wide and throw her rebozo at her to cover from his creepy eyes, believe me when I say, he was not looking to the cute new born with extra long hair.
When we got home, Fernanda asked me -What I am going to wear to Maia’s baptism so I am able to breastfeed in front of everyone!? “My body still looks pregnant” “I don't want to wear pants, they are uncomfortable” “A blouse will expose my belly” “I just want to wear a loose dress, but how can I breastfeed on it?”
We headed to the mall the next day to try to find her something that could work, we found nothing. We looked online, no success. Anything that would make her look beautiful, like a 32-year young mother.
Then Fernanda, asked, -Fabiola, why don't you make me something?
My mind went on with ideas, we immediately started sketching. We set a 6 month period to create a brand, and we made it happen!
Cuarto Creciente refers to the lunar phase in the first quarter, Crescent Moon. In the New Moon you plant seeds of intention, during the Crescent Moon this intentions start expanding, growing, it provides a burst of energy, forward moving, strength and power that we can tap on.